Paul Penzella
  • GRAPHICS
    • Infographics
    • Print Production
    • Logos & Icons
    • Illustration
  • MULTIMEDIA
    • VITOM eagle
    • Social Media
    • Presentations
    • Interaction Design
    • Digital Publication
  • Contact

Social Media

Billboard Mid-Year Report 

Company: ASM Global
My role: Designer
Software: Adobe Creative Suite (Photoshop)
This was designed to celebrate the venues included in Billboard’s mid-year report. It was a carousel of square slides that tell the story and rank of various venues.

2025 Trends Report

Company: ASM Global
My role: Designer
Software: Adobe Creative Suite
 (Photoshop)
This social graphic was created for LinkedIn and the goal was to provide a high-level look at a study from the Insights Team at ASM Global. The look and feel was designed to draw attention to fan-to-fan connection, immersive experiences, and really great live events.

TELE PACK + VET

Company: KARL STORZ SE & Co. KG
My role: Lead Designer
Software: Adobe Creative Suite; CapCut
The TELE PACK+ VET is an all-in-one system that seamlessly integrates a monitor, LED light source, FULL HD camera control unit, air insufflation, and documentation capabilities. While working on the campaign for this product, I created a variety of social media content, including short video animations, quote cards, etc.
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​MultiLASE TFL Campaign

Company: KARL STORZ SE & Co. KG
My role: Lead designer
Software: Adobe Creative Suite (InDesign/Illustrator/Photoshop)
As the lead designer for KARL STORZ's targeted digital urology product campaign, I collaborated with the creative team to develop a series of assets. The global urology marketing team was introducing a new product to a competitive market and bolstering trust with endourologists. Unfortunately, the new product lacked a unique selling proposition (USP). Through meticulous design, our team emphasized the company's reliability, value proposition, and adaptability of the new product, laying the foundation for increased trust and engagement. Below are examples of the social media posts.
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Back to VITOM® eagle
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Presentations
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© Paul Penzella 2025 ​
  • GRAPHICS
    • Infographics
    • Print Production
    • Logos & Icons
    • Illustration
  • MULTIMEDIA
    • VITOM eagle
    • Social Media
    • Presentations
    • Interaction Design
    • Digital Publication
  • Contact