VITOM® eagle Project
Overview: The VITOM® eagle is a revolutionary visualization tool designed to enhance surgical ergonomics, streamline OR workflow efficiency, and improve medical education while delivering outcomes comparable to traditional techniques. As the lead designer for the soft launch campaign, I conceptualized and produced a range of creative assets to generate buzz and drive engagement across multiple platforms, targeting healthcare professionals and stakeholders in the medical field. I designed and produced an interactive digital brochure to highlight the VITOM® eagle’s features and benefits, created a teaser video to build anticipation ahead of the official launch, and developed a series of social media posts for LinkedIn and Facebook to engage the target audience and increase awareness. Additionally, I designed symposium invitations to align with the product's branding and produced motion banners for landing pages to enhance the digital experience. Finally, I created booth graphics for trade shows in Singapore and South Africa, ensuring the VITOM® eagle was prominently featured at major international events.
Landing Page
Digital Brochure
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Social Media Posts
Symposium Invitation
Environmental Design
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