Inside the Lakers, Inside the Dodgers, Inside UCLA, Inside USCCompany: Southern California News Group (SCNG)
My role: Visual design Software: Adobe Creative Suite/Digital Publishing Suite (DPS) |
The West Coast publishing division of Digital First Media sought to consolidate local sports coverage from its Southern California news properties into a dynamic digital offering. Leveraging Adobe’s Digital Publishing Suite, I crafted a collection of magazine-style apps spotlighting the sports department's premium content. Responsible for conceptualizing and executing all visual and interactive components, I meticulously designed each publication to embody a distinct aesthetic and user experience. The titles—Inside the Dodgers, Inside the Lakers, Inside UCLA, and Inside USC—were seamlessly published across the App Store and Google Play, offering users a tailored and engaging interactive journey tailored to each team’s narrative.
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