VITOM® eagleCompany: KARL STORZ SE & Co. KG
My role: Lead Designer Software: Adobe Creative Suite; CapCut |
The VITOM® eagle stands as a groundbreaking visualization tool, meticulously crafted to elevate surgical ergonomics, streamline OR workflow efficiency, and enhance medical education—all while ensuring outcomes on par with traditional techniques. Spearheading the soft launch campaign as Lead Designer, I conceptualized and produced a series of assets tailored for maximum engagement across platforms such as LinkedIn and Facebook. These included an interactive digital brochure, a teaser video, and social media posts. Additionally, I created invitations for symposium attendance, motion banners for landing pages, and booth graphics for trade shows in Singapore and South Africa.
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